Selfridges Food Hall

Acai Berry – Oxford Street, Selfridges

This project sees the expansion of Acai Berry Foods with a vibrant new branch inside Selfridges on Oxford Street, one of London’s most iconic shopping destinations. The design embraces a fresh, natural aesthetic with a sleek, modern counter space, tropical-themed feature walls, and warm lighting that enhances the inviting atmosphere. The space is optimised for both efficiency and comfort, ensuring a seamless experience for customers looking to enjoy their acai bowls, smoothies, and organic treats on the go.

The interior design incorporates a sophisticated mix of textures and materials, with Copacabana Beach mosaic floor inspiration, black and wooden panelling, and botanical accents that bring a touch of the Amazon rainforest to central London. The layout maximises both seating and service areas, with intimate café-style tables and comfortable stools creating a welcoming environment. Every design detail has been carefully curated to reflect the brand’s identity, making this branch a standout destination within Selfridges.